SAZY: SHAPE YOUR SPACE
ART DIRECTOR - VIDEO DIRECTOR - writer
To launch the rebranded furniture makers’ first collection of in-house designed products, I produced and directed their first lifestyle shoot to create a variety of assets to be used across their site, social and other marketing. Taking the brand’s new tagline ‘Shape your Space’ as a starting point, the first stage of the campaign focused on their modular side and coffee table collection and sofa. The second stage introduced a cosier tone for their new lounge chair ‘Muffin’ and the tagline I penned – ‘Comfort Seating’.
In a copywriting capacity, I worked on Sazy’s internal narrative. Rewriting their brand purpose and conceiving their brand positioning statement and story. Then writing their Tone of Voice guidelines.
Below are a selection of assets from the lifestyle campaign.
Team Credits
Creative Direction/Video Direction/Art Direction: Will Verrechia. Photographer/Videographer: Toby Lewis Thomas. DoP: Oliver Robbins. Photography Assistant: Philippa Langley. Camera Assistant: Miles Langley. Editor: Simon Hutchins. Colourist: Oliver Robbins. The line ‘Shape your space’ written by The Yard Creative.