PACKAGING & MARKETING: PAPIER STRAPLINES

copywritER

As Head of the Copy team at Papier, I helped establish the brand’s Tone of Voice through emotive scripts, content articles and punchy straplines. As you can see my script, article work and video straplines on other pages of my portfolio, I thought I’d create a space for some of my favourite straplines that aren’t featured elsewhere. Plus, a GDPR email written as a poem. Evidently that isn’t a strapline but I had nowhere else to put it.